Day 2 after the "Tom Waits For No One" Kickstarter press release, an article was published on NME.com - and it was like pouring fuel on flame. At least a dozen radio stations ran a story, many reblogs from NME, FactMag, Eyeball Kid, and many variations on the theme - even one article published in Turkish. Yow-za!
Here's a non-comprehensive list:
Ultimate Classic Rock: http://ultimateclassicrock.com/tom-waits-for-no-one/
92.3 Bob FM: http://923bobfm.com/tags/tom-waits/
The Planet of Sound: http://theplanetofsound.tumblr.com/